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Adani Wilmar's new CSR short film celebrates role of 'SuPoshan Sanginis'

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Mumbai, March 8 (IANS) On International Women’s Day, Adani Wilmar Limited (AWL), one of India’s largest FMCG food companies, launched a new CSR short film celebrating the invaluable contributions of ‘SuPoshan Sanginis’ in eradicating malnutrition and anaemia among its target groups, namely, children (0-5 years), adolescents and women in the reproductive age.

These women volunteers are an integral part of the Fortune SuPoshan Project, a pioneering initiative of Adani Wilmar implemented by the Adani Foundation, Adani Group’s CSR arm, to combat malnutrition and anaemia in India.

The CSR short film, which is airing on Friday, narrates the story of a Sangini visiting a family, diligently checking on their son’s health and ensuring that he receives proper nutrition to thrive.

This narrative highlights the transformative role of Sanginis in rural India, showcasing their endeavours to uplift the lives of undernourished children, impart hygiene practices and educate families on the significance of nutritious food such as leafy vegetables, millets, legumes and fruits.

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The four-minute CSR short film, directed by the filmmaker Tiyash Sen and conceptualised by DDB Mudra, will be extended across platforms such as Meta and YouTube for maximum visibility.

Commenting on the newly launched CSR short film, Angshu Mallick, Managing Director and CEO, Adani Wilmar Ltd, said, “The Fortune SuPoshan project holds a special place in our hearts and we take pride in the progress it has made towards eradicating malnutrition and anaemia since its inception. Given that malnutrition is closely linked to food and nutrition, there is no better organisation than us to address it, Adani Wilmar being the largest food

company in the country.”

Talking about the vision of Adani Wilmar, Mallick said: “It is our responsibility to actively work towards this cause. Our SuPoshan Sanginis have played a pivotal role in achieving these objectives, working tirelessly at the grassroots.”

He added: “The CSR short film serves as a testament to the extraordinary dedication of the Sanginis and their unwavering commitment to enhancing the health and well-being of their communities. Their passion and efforts have been instrumental in breaking the worrying intergenerational cycle of malnutrition. We are proud to honour their contributions on International Women’s Day.”

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Initiated in 2016, the Fortune SuPoshan Project has seen a resounding success in enhancing the health and nutritional status of its target groups in vulnerable communities.

The project’s unique approach involves active engagement with stakeholders, who include gram panchayats, local governing bodies, healthcare facilities and frontline health workers.

The training and deployment of SuPoshan Sanginis, who are selected from the villages that are a part of the project, played a vital role in implementing interventions and driving behavioural changes at the grassroots.

Lauding the part played by SuPoshan Sanginis in making the project the success it has been, Dr Priti Adani, Chairperson, Adani Foundation, said, “I have consistently maintained that the Sanginis have played a significant role in the success of Fortune SuPoshan. The film on International Women’s Day is well-timed and commendable.”

She added: “Their work deserves recognition, particularly their remarkable achievement in breaking the intergenerational cycle of malnutrition.”

Since 2016, the Fortune SuPoshan Project has spread its network across 31 sites across the country, including some of the aspirational districts such as Vidisha (Madhya Pradesh) and Narmada (Gujarat), reaching more than 4,04,261 lakh households through 1000-plus Sanginis in 1,940 villages and slums.

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The proactive approach of Sanginis has resulted in around 90,000 children being saved from malnutrition. More than three lakh adolescent girls and women in the reproductive age have also benefited from the project’s intervention through the women volunteers.

–IANS

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Nearly 3 lakh devotees perform Amarnath Yatra in 15 days

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Jammu, July 14 (IANS) During the last 15 days since it started on June 29, nearly three lakh devotees performed Amarnath Yatra as another batch of 4,889 enthusiastic pilgrims left for Kashmir valley on Sunday.

Shri Amarnathji Shrine Board (SASB) officials said nearly three lakh devotees had ‘Darshan’ inside the holy cave during the last 15 days while 4,889 Yatris left Bhagwati Nagar Yatri Niwas in two escorted convoys for the Valley today morning.

Of these, the first escorted convoy carrying 1,896 pilgrims in 78 vehicles left at 3.05 a.m. for north Kashmir’s Baltal base camp.

Second escorted convoy carrying 2993 pilgrims in 105 vehicles left at 3.55 a.m. for south Kashmir’s Nunwan (Pahalgam) base camp.

The cave shrine houses an ice stalagmite structure that wanes and waxes with the phases of the moon. Devotees believe that this ice stalagmite structure symbolises mythical powers of Lord Shiva.

The cave is situated at an altitude of 3,888 metres above the sea-level in Kashmir Himalayas. Devotees approach the cave shrine either from the traditional south Kashmir Pahalgam route or the north Kashmir Baltal route.

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The Pahalgam-Cave shrine axis is 48 km long and it takes Yatris 4-5 days to reach the shrine. The Baltal-Cave shrine axis is 14 Km long and it takes one day for the pilgrims to have ‘Darshan’ and reach back to the base camp.

4,434 Yatris left Bhagwati Nagar Yatri Niwas in Jammu in two escorted convoys for the Valley on Sunday.

The first escorted convoy carrying 1,721 pilgrims in 64 vehicles left at 3 a.m. for north Kashmir’s Baltal base camp. The second escorted convoy carrying 2,713 pilgrims in 101 vehicles left at 3.35 a.m. for south Kashmir Nunwan’s (Pahalgam) base camp.

This year’s Yatra will conclude after 52 days on August 29 coinciding with Shravan Purnima and Raksha Bandhan.

–IANS

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Keen to experience 'Band, Baaja, Baraat', European travellers say 'I Do' in Rajasthan

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Jaipur, July 14 (IANS) Indian marriages are something new on travel agents’ itineraries as there are many couples who want to visit India and exchange vows following Indian rituals.

For them, it is like marriages are made in heaven but are celebrated in Jaipur.

Keen to experience the ‘Band, Baaja, Baraat’, they have started requesting Indian travel agents to arrange for wedding outfits, bouquets, garlands, wedding destinations, flowers, priest, and fire so that they can tie the knot following Indian traditions.

Many of these couples are married who just want to experience the grandeur of big fat Indian weddings and hence are coming here to solemnise their wedding in Indian style.

Recently, one Monica Barbon from Milan, Italy, decided to give a surprise to her husband Enrico Scroccaro and organised an Indian-style marriage in India.

Both of them were part of a group of 14 esteemed travellers from Milan, Italy, and were taking a trip to Delhi, Agra, and Jaipur.

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Monica, deeply enamoured by the richness of Indian culture and tradition, orchestrated a heartfelt surprise for her husband Enrico, commemorating their 15 years of marriage with a sacred ceremony in the heart of Jaipur.

This entire wedding experience was filled with emotions, Rajasthani folk music, ancient rituals, and the warmth of traditional wedding customs.

The sacred vows were exchanged at the Laxmi Nritya Gopal Temple under the guidance of revered priests of Jaipur.

From the soul-stirring melodies of folk music to the intricacies of timeless rituals such as the phere ceremony and varmala exchange, every moment was infused with the essence of tradition and culture.

Adding to the enchantment, Monica and Enrico’s attire, specially designed in advance, resonated with the grandeur of the occasion, reflecting a harmonious blend of Italian elegance and Indian splendour.

Upon the conclusion of the ceremony, a decorated car awaited Monica and Enrico, ready to whisk them away to their hotel.

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Speaking in this reference, a travel agent Sanjay Kaushik from ‘Rajputana Holiday Makers’ said that foreign tourists these days want to visit India to experience the rich culture and tradition.

They have been sending emails requesting experiential tourism.

Around six to seven couples have sent their requests to tie the knot following Indian rituals in Jaipur.

Being from European nations, they want to experience the beauty of Indian weddings wearing Indian costumes, jewellery and make-up with flowers and mehendi, etc, he says.

He further says that these couples express a desire to tie the knot in places like Pushkar, Udaipur, Jaipur and Jaisalmer.

When we choose a wedding destination, we ensure that locals too benefit as they are given tasks to provide flowers, vegetables, cooks, etc.

So overall, it’s a kind of sustainability being practised simultaneously while serving such clients which makes it a win-win for all, he adds.

–IANS

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UP: Man arrested for killing brother to claim insurance money

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Barabanki (Uttar Pradesh), July 14 (IANS) A man shot dead his elder brother in Barabanki to claim the Rs 10 lakh insurance payout his brother’s death would have fetched, the police said.

However, the plan was revealed and he was arrested on Saturday.

Sanitation worker Arvind Kumar was shot dead on July 5.

Police investigations revealed that Arvind was shot by his younger brother, Virendra.

Police said Virendra had an illicit affair with Arvind’s wife. He needed money to settle his debt and decided to eliminate Arvind to claim the insurance money through his wife.

Barabanki Superintendent of Police, Dinesh Pratap Singh, said that on the night of July 5, Arvind Kumar, 35, a resident of Murai Majre Madhnapur village in the Badosarai police station area, was shot dead while sleeping in the front room of his newly constructed house.

Initially, it was reported that someone from outside shot him through a window. However, during a forensic examination by Forensic Science Laboratory experts, it was determined that the shot was fired from close range. Later, based on surveillance, it was found that Virendra’s location was at the same spot, said the police.

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“A team questioned him and Virendra could not give a reason for his location and broke down,” the police added.

Virendra, who deals in property transactions, had borrowed money from several people and was in debt.

Further probe revealed that Virendra also had an illicit relationship with Arvind’s wife and frequently visited her at a rented house in Barabanki.

The police have found the firearm used in the crime and have sent the accused to jail, the police said.

–IANS

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Akhara Parishad to issue I-cards for saints, seers in Maha Kumbh

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Prayagraj, July 14 (IANS) For the first time in the Maha Kumbh, scheduled to be held in early 2025, saints and seers of different akharas will be given identity cards that will give them access to the Mela areas, said a top Akhara Parishad official.

The decision was taken by Akhil Bharatiya Akhara Parishad (ABAP).

“The process for making ID cards is on. ID cards are being made for all officials, including seers, mahamandaleshwar, mandaleshwar, naga sanyasis, etc. associated with the 13 akharas,” said ABAP President Mahant Ravindra Puri.

The identity card will bear the name, age, name of the guru, name of the siddha, madhi, dhuni, Aadhaar number and PAN number along with a photo of the seer.

The decision is aimed at identifying fake saints and keeping them away from the Maha Kumbh.

The ABAP, after the recent Hathras stampede in the religious discourse of Bhole Baba, has announced that it would weed out ‘black sheep’ and prevent people from getting duped by fake seers.

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–IANS

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BJP chief Nadda to address party's UP executive meet today

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Lucknow, July 14 (IANS) BJP President J.P. Nadda will preside over the State Executive meeting of the party in Lucknow on Sunday, a party spokesman said.

This is the first executive meeting time after the BJP’s poor show in the 2024 Lok Sabha election in Uttar Pradesh.

According to the BJP spokesman, closed-door sessions will be held in which party lawmakers will place their views before the National President and the state leadership of the party.

Around 3,000-3,600 delegates from across the state will attend the meeting at the Ram Manohar Lohia National Law University auditorium.

Along with the party’s sitting MLAs and MPs, all Lok Sabha candidates who lost the poll have been invited.

Besides, MLCs, Zila Panchayat chairpersons, Nagar Palika adhyakshas (municipal heads), district presidents, and all office bearers of the party will attend the meeting.

“Usually, 300 to 400 delegates attend the State Executive meeting of the BJP. But this time around 3,000- 3,600 delegates will attend the meeting,” said Hero Bajpai, State BJP Spokesperson.

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After winning only 33 of the 80 Lok Sabha seats in the state, the BJP had constituted 40 teams with two members each to visit 78 Lok Sabha constituencies to figure out reasons for the party’s poor show and submitted their reports to the State BJP President Bhupendra Singh Chaudhary. They received feedback from party workers.

These issues could come up before BJP President Nadda at the State Executive meeting on Sunday.

Earlier, BJP National General Secretary (Organisation) B.L. Santhosh was in the state capital on a two-day visit on July 6-7.

B.L. Santhosh met Uttar Pradesh Chief Minister Yogi Adityanath, Deputy Chief Ministers Keshav Prasad Maurya and Brajesh Pathak and regional heads of the party to discuss several issues along with the party’s performance in the state in the Lok Sabha poll and the by-election to 10 Assembly seats to be held later this year.

Meanwhile, on Saturday, Badlapur BJP Legislator Ramesh Mishra stoked controversy by stating that the BJP would lose the 2027 Uttar Pradesh elections if Chief Minister Yogi Adityanath is not removed from office.

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This statement comes amid growing discontent, with some leaders, including ministers, claiming their pre-election warnings about anti-incumbency and other issues were ignored.

However, hours later Mishra retracted his video statement saying it was read out of context.

Union Minister and Apna Dal leader Anupriya Patel had also raised concerns about irregularities in government appointments, particularly affecting OBC, SC, and ST candidates as damaging the party’s prospects.

–IANS

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