This is a key step in Meta Platforms’ plan to create a metaverse, and they’ve begun testing tools for selling digital assets and experiences in their virtual reality platform Horizon Worlds.
Meta said in a statement that the tools will initially be available to a select group of users who are developing virtual classes, games, and fashion accessories on the company’s immersive platform, which can be accessed through VR headsets.
The company claims that select users will be able to sell their accessories or provide paid access to digital spaces they have created using a single tool.
As part of its “creator bonus” program for a small group of Horizon Worlds users in the United States, Facebook will pay participants each month for using new features that the company introduces.
Facebook CEO Mark Zuckerberg told early adopters that “we want there to just be tons of awesome worlds, and in order for that to happen, there needs to be a lot of creators who can support themselves and make this their job,” in a conversation that took place in the virtual world of Horizon Worlds.
Last year, Facebook’s parent company, Meta, changed its name to reflect its new bet on the metaverse—a network of virtual environments accessed via different devices where users can work, socialize, and play.
In the virtual world, where land, buildings, avatars, and even names can be purchased and sold as non-fungible tokens or blockchain-based virtual assets, the company is in direct competition with these up-and-coming players. Sales of these assets reached hundreds of thousands of dollars last year as the market for these assets exploded. In the early stages of Meta’s Horizon Worlds and Horizon Venues, the company has developed metaverse-like spaces.