Patanjali has been served legal notice alleging that its vegetarian-labeled dental care product, Divya Dant Manjan, contains the non-vegetarian component described as “Samudra Phen” (cuttlefish).
The notice’s issuing attorney, Shasha Jain, turned to Twitter to express her displeasure with the purported inclusion of the non-vegetarian substance and to request an explanation.
She tweeted, “Issued legal notice to Patanjali, seeking clarifications on the deceptive use of Samudra phen (cuttlefish) in its product Divya Dant Manjan, while labelling it as green. This infringes upon consumer rights & is deeply offensive to our community and other vegetarian communities.”
Issued legal notice to Patanjali, seeking clarifications on the deceptive use of Samudra phen (cuttlefish) in its product Divya Dant Manjan, while labeling it as green. This infringes upon r consumer rights & is deeply offensive to our community and other vegetarian communities. pic.twitter.com/J4JOX7Ninm
— Shasha Jain (@adv_shasha) May 15, 2023
According to the notification, Jain is in violation of consumer rights and labelling rules for the specified category of products due to the use of Samundra Fen, a non-vegetarian ingredient, in Divya Dant Manjan.
The letter, issued on May 11, warned the corporation that it would begin legal actions against it if it did not respond to requests for clarification within 15 days.
The photographs posted to Twitter by the advocate reveal that Samundra Fen (Sepia Officinalis), more commonly known as cuttlefish, is listed as a component in Patanjali’s aforementioned product.
“Some of my family members, relatives, colleagues and friends use your Divya Dant Manjan and their religious sentiments were hurt when they learned about the product’s deceptive use of Samundra Fen,” she said.
“I myself am a user of many products from your company but now, I am feeling reluctant to use Patanjali products, at least until I receive clarification from your side regarding this matter,” the legal notice further read.