Mumbai, Feb 5 (IANS) Slammed by widespread criticism that she faked her ‘death’ from cervical cancer, controversial model and actress Poonam Pandey stuck to her guns in her latest Instagram post which reads: “Kill me, crucify me, hate me. , but save the one you love.”
The marketing agency called Schbang, which was behind this campaign in association with Pandey, also apologized saying, “Yes, we participated in Poonam Pandey’s initiative to spread awareness about cervical cancer in col collaboration with Hauterfly.
“To begin with, we would like to extend a sincere apology, especially to those who have been challenged as a result of having faced / having a loved one face the difficulties of any type of cancer.”
Hauterfly, by the way, is a lifestyle and entertainment portal aimed at millennial women.
Explaining the dramatic announcement that many saw as a cheap PR stunt, the statement issued by Pandey’s agency noted: “Our actions were driven by a singular mission: to raise awareness about neck cancer In 2022, India recorded 123,907 cases of cervical cancer and 77,348 deaths.
“After breast cancer, cervical cancer is the second most common malignancy affecting middle-aged women in India. Many of you may not know this, but Poonam’s own mother has bravely fought the cancer
“After the challenges of fighting a disease like this in such a close personal environment, he understands the importance of prevention and the importance of awareness, especially when a vaccine is available.”
He concluded by stating: “This is the first time in the history of this country that the words ‘cervical cancer’ have appeared in more than 1000 headlines.”
Reiterating that it deeply apologizes to those who may have been hurt by this initiative, the agency said: “We understand that our methods may have caused a debate about the approach. While we regret any distress caused, if the measure results in spreading much-needed awareness and preventing deaths, that would be its real impact.”